The Frankston City Industrial Strategy is a long term 20-year plan that will guide Council's planning policy for the use and development of our municipality's industrial precincts. This Strategy will reinforce Frankston City's role as a major industry focal point in the southern metropolitan region and ensure that the industrial precincts develop to their full potential.

Last year, Council consulted with the community about the future of our industrial precincts. Feedback was provided though submissions and the Discussion Paper survey. You told us you supported:

  • Transport interventions.
  • Interventions to address unsightly and poor maintained properties.
  • Greater enforcement of building codes.
  • Ensuring new building mitigates flooding.
  • The expansion of the urban growth boundary to support industrial land supply.

This feedback has been used to prepare a Draft Strategy for the Frankston City’s Industrial Precincts. We are now asking if we've got it right, and if we missed anything when considering your feedback.

A vision for our Industrial Precincts

Key Objectives for our Industrial Precincts

The municipality’s aged industrial precincts will transform into attractive, high amenity employment and enterprise locations that support the needs of contemporary industrial industry.


1.1 Identify the Seaford and Seaford North industrial precincts as industrial renewal precincts in local planning policy.

1.2 Work with planning permit applicants to facilitate and expedite industrial renewal projects.

1.3 Support redevelopment to industrial properties by setting the VicSmart application threshold for development in the Seaford and Seaford North industrial precincts to $3 million.

1.4 Work with landholders and developers to renew aged sites into contemporary industrial locations that support diverse economic activity.

1.5 Support the evolution of Seaford into an industrial activity centre that supports local service, hospitality, leisure and consumer needs via changes to local planning policy and via urban improvements that support pedestrian mobility and the night time economy.

1.6 Investigate a Development Contribution Overlay to fund new pedestrian and public infrastructure in renewal areas.

The next decade of public and private investment will confirm Kananook’s role as a regional sports, leisure and hospitality destination serviced by high capacity rail.


2.1 Deliver the new Frankston Basketball Stadium in the Kananook sub-precinct as a regional sporting destination.

2.2 Encourage ancillary sports medicine uses and active recreation uses throughout the precinct.

2.3 Implement the Kananook Reserve master plan to rationalise and improve sports infrastructure, expand tree canopy cover, improve landscaping, pedestrian connections and upgrade park furniture.

2.4 Support the introduction of new hospitality, fitness, recreation, sports medicine and health uses along Easton Avenue and McCulloch Avenue.

2.5 Investigate the rezoning of Council land along McCulloch Avenue to support new commercial, health and hospitality uses.

2.6 Develop a movement and place plan that improves day and night safety, mobility for visitors and residents and encourages active transport.

2.7 Encourage new built form along Easton Avenue that responds to the avenue’s direct proximity to Kananook Reserve and the basketball stadium.

2.8 Encourage the delivery of accommodation uses in proximity to Frankston Basketball Stadium.

2.9 Continue to investigate the most appropriate long term zoning of the Kananook subprecinct in relation to its long term vision.

Industrial precincts will lead the City’s transition into a local low carbon, electrified and digitised industrial economy.


3.1 Support the transition of the local automotive industry into a low carbon industry by engaging with the local automotive industry to understand how low emission vehicles will impact on their land use needs and employment outlook.

3.2 Plan for a distributed energy system in which industrial areas support local power generation and storage technology including precinct wide roof top solar and battery schemes that service the needs of local industry and residents. Explore the potential for green wedge land to support solar farms that service the power needs of industrial areas.

3.3 Identify industrial locations in which new vertical industrial and logistics facilities can be encouraged with minimal adverse amenity impacts.

3.4 Encourage the development of industrial innovation and collaboration spaces near public transport that support the needs of new industries, 21st century construction enterprises and start up digital design and fabrication firms.

3.5 Monitor the potential role of industrial precincts in drone delivery by maintaining an up to date understanding of drone regulation and associated built form requirements

3.6 Discourage noxious industry in industrial areas.

3.7 Through Council's economic development process, identify and promote major industry clusters in Frankston City's industrial precincts. Help link industrial clusters to regional and state economic and education networks.

3.8 Identify Frankston City's preferred role in the circular economy by identifying stages of the recycling and repurposing process Council seeks to avoid and stages of the circular economy in which Council will encourage participation.

3.9 Continue to survey businesses in industrial precincts.

Ongoing improvements to public and private amenity will steadily enhance the visitor and worker experience of the City’s industrial precincts.


4.1 Apply the Frankston City Industrial Design Guidelines to all industrial land and select land in the Commercial 2 Zone and align with the Design and Development Overlay and VicSmart provisions to promote redevelopment.

4.2 Review tree canopy and landscaping coverage in industrial precincts and implement actions to boost coverage particularly in aged industrial areas.

4.3 Ensure continuous and integrated high quality foot paths that promote pedestrian mobility throughout industrial precincts and to and from surrounding areas.

4.4 Improve the safety and accessibility of pedestrian access to and from industrial precincts by ensuring paths are well lit, provide clear site lines and by ensuring that vegetation is well maintained.

4.5 Encourage new development to address abutting reserves through the orientation of windows and administrative space onto reserves.

4.6 Explore opportunities to landscape and transform reserves into locations that support industrial well being.

4.7 Work with state and water authorities to enhance the amenity of reserves in industrial precincts.

4.8 Support industrial worker well being by incorporating active and passive recreation facilities in industrial precincts including BBQ areas and outdoor fitness equipment.

4.9 Discourage unsightly storage practices that detract from industrial areas through planning permit conditions as per guideline 14.2.2.

Expansion of active transport infrastructure and public transport accessibility will support choice and improved visitor and worker mobility


5.1 Maintain and protect high quality links to the Principal Freight Network.

5.2 Create a plan for ongoing improvements to pedestrian and cycling networks to and through industrial precincts.

5.3 Work with the Connecting Communities Frankston Integrated Transport Strategy 2022 to:

  • Advocate for high frequency public transport to Carrum Downs and Seaford North.
  • Link Carrum Downs, Seaford and Seaford North to regional and local cycling networks.
  • Explore the introduction of electric charging infrastructure throughout industrial precincts.

5.4 Support the electrification of the freight fleet by investigating local charging and service needs.

5.5 Explore the potential role of Carrum Downs and Seaford North as a base for drone delivery services.

Learn about the precincts

Click on the tiles below to learn more about each precinct and provide your feedback.