The municipality’s aged industrial precincts will transform into attractive, high amenity employment and enterprise locations that support the needs of contemporary industrial industry.

Strategies:

1.1 Identify the Seaford and Seaford North industrial precincts as industrial renewal precincts in local planning policy.

1.2 Work with planning permit applicants to facilitate and expedite industrial renewal projects.

1.3 Support redevelopment to industrial properties by setting the VicSmart application threshold for development in the Seaford and Seaford North industrial precincts to $3 million.

1.4 Work with landholders and developers to renew aged sites into contemporary industrial locations that support diverse economic activity.

1.5 Support the evolution of Seaford into an industrial activity centre that supports local service, hospitality, leisure and consumer needs via changes to local planning policy and via urban improvements that support pedestrian mobility and the night time economy.

1.6 Investigate a Development Contribution Overlay to fund new pedestrian and public infrastructure in renewal areas.

The next decade of public and private investment will confirm Kananook’s role as a regional sports, leisure and hospitality destination serviced by high capacity rail.

Strategies:

2.1 Deliver the new Frankston Basketball Stadium in the Kananook sub-precinct as a regional sporting destination.

2.2 Encourage ancillary sports medicine uses and active recreation uses throughout the precinct.

2.3 Implement the Kananook Reserve master plan to rationalise and improve sports infrastructure, expand tree canopy cover, improve landscaping, pedestrian connections and upgrade park furniture.

2.4 Support the introduction of new hospitality, fitness, recreation, sports medicine and health uses along Easton Avenue and McCulloch Avenue.

2.5 Investigate the rezoning of Council land along McCulloch Avenue to support new commercial, health and hospitality uses.

2.6 Develop a movement and place plan that improves day and night safety, mobility for visitors and residents and encourages active transport.

2.7 Encourage new built form along Easton Avenue that responds to the avenue’s direct proximity to Kananook Reserve and the basketball stadium.

2.8 Encourage the delivery of accommodation uses in proximity to Frankston Basketball Stadium.

2.9 Continue to investigate the most appropriate long term zoning of the Kananook subprecinct in relation to its long term vision.

Industrial precincts will lead the City’s transition into a local low carbon, electrified and digitised industrial economy.

Strategies:

3.1 Support the transition of the local automotive industry into a low carbon industry by engaging with the local automotive industry to understand how low emission vehicles will impact on their land use needs and employment outlook.

3.2 Plan for a distributed energy system in which industrial areas support local power generation and storage technology including precinct wide roof top solar and battery schemes that service the needs of local industry and residents. Explore the potential for green wedge land to support solar farms that service the power needs of industrial areas.

3.3 Identify industrial locations in which new vertical industrial and logistics facilities can be encouraged with minimal adverse amenity impacts.

3.4 Encourage the development of industrial innovation and collaboration spaces near public transport that support the needs of new industries, 21st century construction enterprises and start up digital design and fabrication firms.

3.5 Monitor the potential role of industrial precincts in drone delivery by maintaining an up to date understanding of drone regulation and associated built form requirements

3.6 Discourage noxious industry in industrial areas.

3.7 Through Council's economic development process, identify and promote major industry clusters in Frankston City's industrial precincts. Help link industrial clusters to regional and state economic and education networks.

3.8 Identify Frankston City's preferred role in the circular economy by identifying stages of the recycling and repurposing process Council seeks to avoid and stages of the circular economy in which Council will encourage participation.

3.9 Continue to survey businesses in industrial precincts.

Ongoing improvements to public and private amenity will steadily enhance the visitor and worker experience of the City’s industrial precincts.

Strategies:

4.1 Apply the Frankston City Industrial Design Guidelines to all industrial land and select land in the Commercial 2 Zone and align with the Design and Development Overlay and VicSmart provisions to promote redevelopment.

4.2 Review tree canopy and landscaping coverage in industrial precincts and implement actions to boost coverage particularly in aged industrial areas.

4.3 Ensure continuous and integrated high quality foot paths that promote pedestrian mobility throughout industrial precincts and to and from surrounding areas.

4.4 Improve the safety and accessibility of pedestrian access to and from industrial precincts by ensuring paths are well lit, provide clear site lines and by ensuring that vegetation is well maintained.

4.5 Encourage new development to address abutting reserves through the orientation of windows and administrative space onto reserves.

4.6 Explore opportunities to landscape and transform reserves into locations that support industrial well being.

4.7 Work with state and water authorities to enhance the amenity of reserves in industrial precincts.

4.8 Support industrial worker well being by incorporating active and passive recreation facilities in industrial precincts including BBQ areas and outdoor fitness equipment.

4.9 Discourage unsightly storage practices that detract from industrial areas through planning permit conditions as per guideline 14.2.2.

Expansion of active transport infrastructure and public transport accessibility will support choice and improved visitor and worker mobility

Strategies:

5.1 Maintain and protect high quality links to the Principal Freight Network.

5.2 Create a plan for ongoing improvements to pedestrian and cycling networks to and through industrial precincts.

5.3 Work with the Connecting Communities Frankston Integrated Transport Strategy 2022 to:

• Advocate for high frequency public transport to Carrum Downs and Seaford North.
• Link Carrum Downs, Seaford and Seaford North to regional and local cycling networks.
• Explore the introduction of electric charging infrastructure throughout industrial precincts.

5.4 Support the electrification of the freight fleet by investigating local charging and service needs.

5.5 Explore the potential role of Carrum Downs and Seaford North as a base for drone delivery services.

Following the Discussion Paper consultation in July and August 2022, Frankston City Council with the assistance of Charter Keck Cramer and Tract Consultants, developed the Draft Frankston City Industrial Strategy (Draft Industrial Strategy) and Draft Frankston City Industrial Design Guidelines (Draft Design Guidelines). These documents were built on the consultation outcomes.

This report summarises the engagement approach and findings from the Draft Industrial Strategy and Draft Design Guidelines community consultation program which will inform that development of the Final Frankston City Industrial Strategy and Frankston City Industrial Design Guidelines.

This consultation was undertaken by Frankston City Council’s Strategic Planning Team to inform the Draft Strategy and Draft Design Guidelines from 18 April 2023 to 29 May 2023. It focused on educating and understanding what the community and key stakeholders thought about the Draft Industrial Strategy and Draft Design Guidelines, demonstrated how the Discussion Paper Consultation feedback was included in the Draft Industrial Strategy and Draft Design Guidelines, and shared and gained feedback on the Visions for the Frankston City’s Industrial Precincts and their objectives, strategies and actions.

Communication material including the project webpage on Council’s ‘Engage Frankston’ engagement website provided information about the Draft Industrial Strategy, promoted engagement opportunities, and encouraged people to visit the project webpage to find out information.

Engagement activities consisted of:

• An online survey.
• Five stakeholder interviews.
• Four pop-up events.

A mixed method approach was used to collect responses from impacted community members and key stakeholders. There were 67 responses to the engagement activities. During the consultation period, the project received:

• 22 online survey responses
• 39 in person responses (from 128 conversation attempts)
• 5 in-person meetings
• 6 emails
• 1,043 online page views
• 47.31% of page viewers interacted with the page for more than a minute
• 58.6% followed a direct link to the project page

The core components of this consultation included four Council staffed community pop-up events (129 visitors), an online survey (67 respondents), internal Council workshops and meetings, and five Stakeholder interviews.

Key themes across the engagement findings included the following:

• Interventions to boost transport accessibility.
• Support for the renewal focus, including the transformation of the Kananook Industrial Sub-Precinct.
• Respondents were also supportive in approving the quality of industrial precincts as destinations to work and visit.

During community consultations, there are often limitations to the engagement overall and/or specific engagement activities. The limitations of this consultation have been identified as:

Timing of in person engagement

The time of each community pop-up had an impact on the amount of people who were at the location at the time of the events. Where possible, in person engagement was timed to coincide with busy periods, for example, popping up at 7am in an industrial area to reach early morning workers on their first break of the day.

Complexity of information

The complete draft Industrial Strategy is a complex and detailed document. To support participants to provide an informed and meaningful response, key information from the Draft Strategy was condensed and presented online and on pop-up posters.

Following this report, Frankston City Council will undertake the following steps:

• Prepare the Final Industrial Strategy and Final Design Guidelines, taking community feedback into account.
• Present the Industrial Strategy and Design Guidelines for adoption and request authorisation from the Minister for Planning to prepare a Planning Scheme Amendment.

Frankston City Council’s industrial precincts are a leading source of significant local and regional employment, private investment and economic activity.

The economic function and role of each of the municipality’s industrial precincts differs in focus, format and breadth of uses. In the municipality’s north east, the convergence of Eastlink and the Peninsula Link has fostered the growth of a regionally significant specialised manufacturing and supplies sector, while closer to the coast, industrial precincts are nestled in amongst residential areas for whom they increasingly provide a range of hospitality, household and automotive services.

In 2021, Council resolved to prepare a new Industrial Strategy that will supersede the existing 2009 strategy. The 2009 document was not implemented into the Frankston Planning Scheme, which means that there is no policy to guide land use and development in the City’s Industrial Precincts. Furthermore, the municipality has no vacant industrial land left and cannot expand due to Urban Growth Boundary, making rejuvenation of older industrial stock vital.

The Frankston City Industrial Strategy will develop a framework to guide land use and development within the industrial precincts over the next 20 years.

In 2021 Charter Keck Cramer and Tract consultants were engaged to assist Council with preparing a new Industrial Strategy. The release of the Discussion Paper in July and August 2022 provided the first opportunity for Council to consult with the community regarding their feedback on how to redevelop and revitalise the industrial precincts.

The feedback helped informed the development and shaped the draft Industrial Strategy and Design Guidelines, which will provide guidance on land uses and built form for the next 20 years. The engagement outcomes from the Discussion Paper Consultation are outlined here:

https://engage.frankston.vic.gov.au/FCC-industrial-precincts .

There were ten (10) submissions and seven (7) online contributors. This engagement has influenced the Draft Industrial Strategy and Draft Design Guidelines that is the subject of this engagement report.

The Draft Industrial Strategy includes the following industrial precincts:

• 1. Seaford
• 2. Seaford North
• 3. Carrum Downs
• 4. Langwarrin
• 5. Frankston East
• 6. Frankston

Vision

‘Frankston City’s accessible and connected industrial precincts will support a knowledge rich and sustainable low carbon economy. Through ongoing built form and public amenity renewal the precincts will grow and diversify their economic activity and employment as a dynamic destination for investment, regional entrepreneurs, industrial workers and local households.’

Objectives

The Draft Industrial Strategy has the following objectives:

• Renew and Redevelop Aged Industrial Precincts
• Develop the Kananook industrial sub-precinct into a sports, leisure and hospitality destination
• Facilitate a low carbon sustainable economy
• Ensure attractive and sustainable industrial precincts
• Expand accessibility and transport infrastructure

Throughout the engagement period of 18 April 2023 to 29 May 2023, the project team sought to inform as many people as possible, to ensure landowners, business owners, workers and visitors who are interested in Frankston City’s Industrial Precincts had a chance to share their feedback on the Draft Industrial Strategy and Design Guidelines. Communication material provided information about the Draft Industrial Strategy and Design Guidelines were widely promoted through brochures and posters and people were encouraged to visit the website to find out more information.

Table 1 outlines the tools used to promote and inform community members and stakeholders about projects:

Table 1 Communication and promotion tools

Below provides details about the engagement activities undertaken to gain feedback regarding the Draft Industrial Strategy and Draft Design Guidelines.

Online survey

The online survey was included on the dedicated Engage Frankston webpage to gather feedback.

67 responses were received whilst it was live between 18 April 2023 and 29 May 2023.

The survey asked respondents if they supported the vision and key objectives of the Draft Frankston Industrial Strategy and if there is anything else Council should consider when developing the strategy and guidelines.

Survey respondents were asked which Precinct(s) they wanted to provide feedback on, thus not all survey respondents answered questions about all Precincts.

Within each precinct, participants were asked if they supported the precinct vision and objectives, and if there was anything else Council should consider for the precinct.

Stakeholder meetings

Five 30 to 45-minute in person/online stakeholder interviews were held with key landowners in and near Frankston City’s Industrial Precincts. The purpose was to have in-depth conversation and seek targeted feedback on objectives and specific Precinct actions.

Interviews were held with 6 representatives from the following five groups / businesses:

• Committee for Greater Frankston
• Clark Masts Asia Pacific Pty Ltd
• Bayport Development
• The Tree Doctor Pty Ltd
• Langwarrin Log Cabin Accommodation

Pop-up events

Four community in-person pop-up events were held in some Frankston City’s Industrial Precincts to raise awareness of the Draft Industrial Strategy and Design Guidelines and gain input and feedback on the Vision and selected Precincts.

The pop-up events were targeted in areas and during certain times to reach a more diverse audience, including workers, adjoining residents and visitors. Approximately 130 people attended a pop-up event in total.

Each pop-up event included one A1 board presenting participants the Vision and Objectives of the Draft Industrial Strategy with a map of the Industrial Precincts and A1 board of the Precinct the pop-up was held in. Questions were asked from the online survey. See Appendix A: Consultation Material.

The four pop-up locations and times are displayed below in Table 2:

Table 2 Pop-up events

The following findings on the Vision, the objectives and the six Precincts (see map on Page 5) represents a summary of the data collected through the communication, promotion and engagement activities (Tables and 2). Due to the high number of actions per Precinct, feedback was only asked for selected actions that were either new were known by the project team to have a higher interest by the community. Community members were invited to provide more general feedback at the end of the survey, by email, or in discussion with Council staff at pop-up events and meetings.

Vision and Objectives

Survey respondents and pop-up participants were asked to indicate whether they support the Vision and key objectives for the strategy and/or for a particular precinct.

Participants were asked to provide their feedback on the draft’s Industrial Precincts, including:

• Do you support the vision and key objectives of the Draft Frankston City Industrial Strategy?
• Do you support the plan for the Industrial Precinct?
• Is there anything else we should consider for the Frankston City Industrial Strategy and Design Guidelines?
• Is there anything else we should consider for the Industrial Precinct?
• What best describes your connection to this project / precinct?
• Would you like to discuss your feedback with a person?

A majority of participants supported the plan for each industrial precinct. There was some division about the key vision and objectives of the strategy, with 7 participants being supportive and 5 being unsupportive. A breakdown of each response is shown in the below tables.

Table 5

Table 6

Table 7

General comments

Survey respondents were asked is there anything else we should consider for the Frankston City Industrial Strategy and Design Guidelines.

These comments mentioned considerations such as:

• Planning for population growth and local jobs.
• Cost of renewing industrial land .
• Urban growth boundary restrictions.
• Enforcement of design guidelines.
• Acoustic treatments.
• Maintenance of Council assets in industrial precincts.
• Getting good value from Council spend.
• Opposing the industrial zoning in specific locations.
• Vehicle movement into and within precincts.
• Impact of lighting to neighbouring areas.
• Maintenance and cleanliness of private property viewable from the street.
• Encouraging complimentary businesses within the same precinct.

Community and stakeholder engagement has informed these project outcomes:

• Clearer interventions to boost transport & accessibility in all precincts. Specific changes are mentioned below.
• Changes to the site coverage requirements in the Industrial Design Guidelines, to make it a bit more flexible for different size lots.
• Adding an explanation that as per State Policy, land outside the Urban Growth Boundary is not going to be investigate for industrial land. However, if there was to be an investigation at a State Government level, that Council may consider advocating for more industrial land.

Seaford Precinct:

• No significant changes.

Seaford North Precinct:

• Investigate a northbound connection to the Mornington Peninsula Freeway.

Carrum Downs Precinct:

• Advocate for traffic management measures for Frankston Garden Drive & the intersection with Frankston Dandenong Road.

Langwarrin Precinct:

• Removal of the action that specifically related to 350 McClelland Drive, Langwarrin (Log Cabins Accommodation).

Frankston East Precinct:

• Removal of any narrative on the precinct transitioning mixed use or residential.

Frankston Precinct:

• Future land use guidance.

In conclusion, the Draft Industrial Strategy and Design Guidelines community consultation program provided an opportunity to inform the development of the Draft Frankston City Industrial Strategy and Frankston City Industrial Design Guidelines from 18 April 2023 to 29 May 2023. It focused on educating and understanding what the community and key stakeholders through about the Draft Industrial Strategy and Design Guidelines, demonstrated how the Discussion Paper consultation feedback was included in the Draft Industrial Strategy and Design Guidelines, and shared and gained feedback on the Vision for Frankston City’s Industrial Precincts, their actions and precinct-based strategies. The engagement findings will help Council prepare the Final Industrial Strategy and Design Guidelines.

Multiple communication and promotional activities were used to promote and inform stakeholders and community members. Through the engagement activities, approximately … people participated in the engagement.

Key themes across the engagement findings included the following:

• Interventions to boost transport accessibility.
• Support for the renewal focus, including the transformation of the Kananook Industrial Sub-Precinct.
• Respondents were also supportive in approving the quality of industrial precincts as destinations to work and visit.