What is our City Circularity Roadmap?

Learn more about our engagement below, or download our full Engagement Report.

The Roadmap was informed by:

1. Research and benchmarking undertaken from April to May 2025

2. Targeted internal and external engagement carried out between July to October 2025

3. Community and business engagement in November and December 2025, including:

• An online survey
• Thirteen in-person events (approximately 34.5 hours)
• Promotion via Library eNews, EnviroNews and Business e-newsletter

Key engagement statistics:

Engagement highlights:

The feedback indicated strong support for the Roadmap and high interest in a community circular hub.

“This idea really excites me - I’d love to use a community circular hub to find resources and support for sustainable practices, and have a place to share ideas and meet others who are also working towards the same goals. I’d especially make use of a repair cafe and bike workshop.”

Key survey findings included:

• There is strong support for Council to focus on reducing waste and keeping materials in use for longer with 81% of resident respondents agreeing this was ‘very important’.
• There is overwhelmingly strong interest in the community circular hub and the circular activities it would support. Rating their interest out of 10, 62% of respondents rated their interest at 9 or 10.
• Raising community awareness about existing circular initiatives in Frankston and promoting new opportunities is important to the community (24% of the community responses and 33% of business responses suggested something related to ‘community awareness’).
• Nearly three quarters of respondents to the survey were already familiar with the term circular economy.
• The level of ambition is about right (68% of the community respondents and 70% of business respondents rated the level of ambition as ‘about right’).

Engagement recommendations:

The Roadmap directly responds to the feedback and ideas received as follows:

• Many specific items of feedback were already part of the scope of the proposed Roadmap actions, or relate to actions underway to deliver the Waste Circularity Plan 2023–2030.
• We acknowledge there were gaps in responses to the draft Roadmap, with lower representation of younger people and a smaller number of responses from businesses, both of which need consideration for the Roadmap implementation.
• We recognise that we have more work to do with Frankston’s business community to build circularity awareness and identify the key local sectors to encourage and support. This will take time and require ongoing effort from Council. This is an important consideration for implementation, particularly for action 2.2 which is about exploring options for a business circular hub.

Considerations for implementation of the Roadmap:

• Hard waste was raised as an opportunity to encourage and educate people on what to do with materials to reduce disposal through hard waste, including increased repurposing of these items and seeking additional recycling of items from the hard waste and encouraging residents repair instead of dispose. Frankston’s Waste Circularity Plan 2023–2030 recognises the potential value of hard waste with a commitment to explore opportunities to reduce the disposal of good quality items through the hard waste service (Action 3.22 in the Waste Circularity Plan).
• Ambition and adequacy of resourcing was raised for delivery of this Roadmap. Council intends to embed delivery across a number of teams with support from the dedicated Waste Circularity team. Nevertheless, in recognition of the work to increase business awareness and capability, Council has revised the timing to explore a business circular hub (action 2.2).
• The sample size for younger respondents (12 – 24 years) was lower than other age groups, despite significant effort to engage the group at various youth events and via Monash University, which was contacted to share the information with students but still had a relatively small response. This should be taken into consideration, along with the recent social media ban for under-16s, for implementation and education. Further work is required to identify how best council can now reach this group into the future.

We invited community and businesses to engage with us, and informed them to participate in the following ways in November-December 2025:

By adopting circular economy principles, Frankston City can: