A thriving economy that has strengthened through recovery, created employment and opportunities to build a skilled and educated community that supports sustainable and diverse industries

Council Plan priorities:

  • Business and industry investment attraction
  • Activity centre precincts
  • Local employment, education and training opportunities for all people

Four-year initiatives:

  • Activate vacant & underutilised commercial spaces

    Activate vacant commercial spaces and underutilised Council assets

    What we will do in 2023-24:

    1. Strategically consider and deliver place activation through the municipality
    2. Review empty shops in the FMAC and the strategies to encourage occupancy.
    1. Attract economic investment

      Remove complexity and provide planning certainty to attract economic investment

      What we will do in 2023-24:

      1. Promote Invest Frankston & precinct opportunities
      2. Improve statutory planning processes and customer experience
      3. Maintain & promote Council's business concierge service
      4. Support businesses, providing excellent customer service and building our reputation as a place to do business.
      • Destination for events and creative arts

        Strengthen Frankston City as a destination for events and creative arts industries

        What we will do in 2023-24:

        1. Expand and deliver a reputation for engaging major/destination events
        2. Engage diverse range of artists and creatives to enhance Frankston as arts hub
        3. Highlight Frankston as destination city through robust marketing campaign highlighting importance of events, development, investment in a city on the move
      • Innovation hub and business-friendly city

        Elevate identity as innovation hub & business-friendly city

        What we will do in 2023-24:

        1. Develop Sustainable Economy & Skilled Community Strategy
        2. Develop Industrial Strategy & year 1 implementation
        3. Support growth & development of Frankston Business Collective & develop ongoing partnership model
        4. Further develop partnership with Frankston Social Enterprise Hub.
      • Revitalisation of public spaces

        Leverage emerging connection between our café and dining culture through public space revitalisation

        What we will do in 2023-24:

        1. Develop 'Nepean Boulevard' vision & implementation plan
        2. Develop new Footpath & Parklet Guidelines to support outdoor dining
        3. Embed activation programs in key precincts
        4. Deliver Local Shopping Strip Action Plan through development and renewals.